multi-location-management
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The Iron Range Kid Who Turned 25,000 Screens Into a Sale to Vista Equity
A hockey player from the Iron Range raised $350,000 from hometown investors and built a digital signage company that ran 25,000 screens. Twenty years later, a Vista Equity Partners firm bought it.
Vistify, Inc
Vistify, Inc is a Santa Ana, California restaurant-technology company whose flagship platform, vMenu, turns static digital menu boards into centrally controlled, software-defined menus for multi-unit and quick-service restaurant brands. The cloud platform lets operators design menus with a drag-and-drop Menu Builder, push changes to thousands of screens in real time, sync pricing with point-of-sale systems in under 30 seconds, and monitor what is actually displaying across every location. Founded in 2015 as Embed Digital and rebranded to Vistify in March 2025, the company serves brands including Craveworthy Brands, WaBa Grill, Urban Plates and Urbane Cafe, and is led by CEO Michael Mathieu.