A Redwood City hardware team decided the safest place for a brake light was not on the bike at all, but at eye level on your head. Here is how a $160 gadget and a patented braking algorithm ended up on 60,000-plus helmets.
Quin (Quintessential Design) builds intelligent safety technology for helmets. Founded in 2017 by industrial designer Anirudha 'Ani' Surabhi, the company created the first motorcycle helmets with integrated crash detection and an SOS beacon, then pivoted to an 'ingredient brand' model that licenses its sensor-fusion hardware and emergency-response software to leading helmet makers. Its Quin Pod and Quin Tag devices measure motion thousands of times per second, detect dangerous impacts, and automatically alert emergency contacts and dispatch services with location and impact data across cycling, motorsport, snow sports, climbing and equestrian.