
At 14, Rob Whitehead was selling virtual weapons in Second Life. As Improbable’s co-founder and MSquared’s CEO, he is still working on the question that followed: what makes a digital world worth inhabiting?
After a $502 million funding round and some painful lessons in virtual worlds, Improbable found another product: the companies built around its technology. Its latest chapter runs through AI, crypto and the decidedly real business of selling what it creates.