Ireland’s third mobile entrant had cheap calls, a mischievous streak and a coverage problem. Its turning point came when a rival agreed to lend it the missing pieces of the map.
The Bangladesh operator has turned live sport, everyday apps and a coming payments service into a bid for more of daily life. Its hardest job is making those new habits pay.
The magenta insurgent grew up, absorbed Sprint and built a 5G lead. Its harder assignment now is to become a broader broadband company without turning into the kind of carrier it taught customers to distrust.