
After building a video startup, Mo Al Adham discovered that managing his money came with a surprising amount of homework. At Frec, he is turning that frustration into software - and learning how much explaining a simple app can require.

After TwitVid, an early seat beside Instacart, and five years building products at Twitter, Mo Al Adham spent six months choosing his next decade. He picked a stubborn problem: making sophisticated, tax-aware investing feel ordinary.