misinformation
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Health · Media · Education
The Fact Sheet Lost the Argument. Unbiased Science Built an Escape Room.
A public-health data scientist discovered that being correct was only the opening move. Six years later, her company pairs evidence with empathy, jokes, risk tools and a training game in which clinicians escape by having a better conversation.
science-communication · public-healthRead →
Media · Enterprise · Social
The Quiet Business of Making People Believe You
Spero Studio’s wager is simple: the most effective message is not the cleverest one. It is the one delivered by a voice the audience already has reason to trust.
strategic-communications · public-affairsRead →