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Hardware · Health · Enterprise
Nikon Spent a Century Perfecting Light. Now It Is Betting the Company on Everything Except Cameras.
The camera brand your grandparents trusted now etches microchips, prints jet parts in metal, and photographs living cells. In 2026 that pivot is running at a loss - and Nikon says that is the point.
nikon · opticsRead →
Hardware · Consumer · Ecommerce
The Lens Company That Refuses to Leave One Town in Japan
Sigma makes every lens it sells in one snowy Japanese town, sells them for a fraction of the big brands, and just carved a camera out of a solid block of aluminum. Here is how the underdog of optics built a loyal following from a warehouse on Long Island.
sigma · camera-lensesRead →