
The Minneapolis engineer turned venture-studio builder has spent three decades translating difficult science into operating companies - and lately, applying the same appetite for data to the cockpit.

After 25 years inside marketing’s machinery, Margaret Murphy stopped, listened, and sketched a different kind of firm. Bold Orange grew from that pause - and from her insistence that customer experience and company culture belong in the same conversation.

A failed software search gave the Minneapolis founder his opening. Now he is trying to make freight's paperwork move as quickly as the freight itself.

Before Solsten could model an audience, its founder had to connect psychotherapy, powder days, Fortune 500 UX and one consequential cold email. The result is a career-long argument for looking past the click to the person making it.

The former venture capitalist knew every fashionable way to fund a software company. He chose customer revenue, plain text messages and patience instead - then spent more than a decade turning small service moments into a durable Minneapolis business.