Anne-Laure Le Cunff is a French neuroscientist, author, and entrepreneur who burned out at Google, taught herself to code, and built Ness Labs into a 100,000+ reader science-based learning community - all while completing a PhD at King's College London. Her 2025 book 'Tiny Experiments' (Penguin Random House) distills her philosophy: life is a series of experiments and you are the lead scientist. She is now a UKRI-funded postdoctoral researcher studying curiosity and ADHD at KCL, while publishing to 124,000+ Substack subscribers at Hypercurious.
Anne-Laure Le Cunff, PhD is a French-Algerian neuroscientist, entrepreneur, and author based in London. After leaving a marketing career at Google, she founded Ness Labs - a bootstrapped newsletter and community focused on science-backed mindful productivity - while simultaneously earning her MSc and PhD in Applied Neuroscience at King's College London. Her 2025 book 'Tiny Experiments' (Penguin Random House) proposes replacing linear goal-setting with a circular, experimental approach to growth. As a UKRI-funded postdoctoral research fellow at King's College London, she studies the evolutionary neuroscience of curiosity and has proposed the 'Hypercuriosity Theory of ADHD'. Ness Labs has grown to 120,000+ newsletter subscribers and a paid community of 2,000+ members.