midwest-retail
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Belle Tire Spent a Century Making the Humble Tire Shop Hard to Replace
The Detroit-born chain turned free air, fixed flats and a smiling rubber mascot into a Midwestern habit. Now an announced acquisition tests what happens when a regional institution joins a national platform.
Mike Meyer
Mike Meyer is Chief Marketing Officer at Fleet Farm, the roughly 70-year-old Midwestern farm-and-home retail chain headquartered in Appleton, Wisconsin. He arrived first as a consultant, embedded with the leadership team, and then stepped into the top marketing seat. A Baylor University graduate based near Fort Worth, Texas, he works at the intersection of rural retail heritage and modern digital marketing, writing publicly on topics like early-mover advantage and B2B intent data.
Melissa Haynes
Melissa Haynes is the Chief Marketing Officer of Glik's, one of the oldest family-owned fashion retailers in the United States, founded in 1897. A digital commerce and merchandising leader who cut her teeth as a shoe buyer at Zappos and later ran merchandising at eBags, Shane Co. and Scrubs & Beyond, she now steers marketing and customer experience for the roughly 70-store Midwest chain. Her calling card is hyper-local: she believes Glik's wins by tailoring each store's assortment to the community around it, backed by modern unified-commerce technology.