The startup's first route to market sputtered. Its 2023 pivot to MSPs turned that miss into a useful lesson: for small-business security, the trusted reseller may matter as much as the software.
A salsa beginner hated changing shoes before class. His answer was a street sneaker that could spin - and a niche commerce playbook built for anyone whose product needs to be seen in motion.
The Miami fintech built a data engine around public-sector payroll loans, raised a $100 million credit facility, and then watched higher rates squeeze the model. Its answer was a fast pivot to a smaller, subscription-priced payday bridge - and a revealing lesson in knowing when your first product has become your baggage.