
She arrived in Florida with no local network, a stubborn belief in relationships and an accent that sometimes needed translating. Eighteen years later, the founder of M SEARCH still treats attention as the rarest currency in executive hiring.

She missed the interview, got the job anyway, then helped turn a seven-person Miami PR shop into an independent agency built to compete above its weight. Her method is less glamorous than the result: prepare early, tell the truth and trust people with real decisions.

From a 1966 arrival in New York to a public telecommunications company and a second act in Florida land, Diego Leiva’s career is a study in translation - between countries, industries, and the numbers beneath an opportunity.

A biology graduate arrived in Miami with a family, a dog and an accent corporate America underestimated. His answer was to learn sales, risk the house and build an insurance company around customers the industry had learned not to see.