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Legend
Executive · Operator
John Pfeifer and the art of making hard work easier
A question about Japanese factories took John Pfeifer across the Pacific. Decades later, the Oshkosh CEO is still working on a deceptively simple problem: how to put more capability into a machine and less effort into operating it.
john-pfeifer · oshkosh-corporationRead →
Executive · Engineer · Operator
David Foulkes and the art of making boating less difficult
He spent years developing engines. At Brunswick, David Foulkes widened the brief to everything that happens around them - from a nervous arrival at the dock to a day on the water without owning a boat.
david-foulkes · brunswick-corporationRead →