merchandise-planning
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Style Arcade
Style Arcade is an Australian-founded software company that builds a buying and planning workspace for fashion brands and retailers. Its platform pulls together sales, stock, orders, imagery and web data into one visual source of truth, then uses analytics and AI-driven recommendations to help merchandising teams plan ranges, forecast demand, optimize size curves and reorder inventory. Founded in 2018 by Michaela Wessels and Tristan Hoy, the company serves thousands of teams globally - including Ralph Lauren, David Jones, Princess Polly and Tibi - and positions itself as a faster, more visual alternative to spreadsheets and generic BI tools.
Toolio
Toolio is a New York-based retail technology company that builds cloud-based, AI-powered merchandising software. Its platform replaces spreadsheet-driven planning with connected workflows for merchandise financial planning, open-to-buy, assortment planning, demand forecasting, and allocation. Founded in 2019 by ex-Walmart engineers Eytan Daniyalzade and Berk Atikoglu, Toolio helps modern retailers and direct-to-consumer brands decide what to buy, how much, and where to place it - managing over a billion dollars of inventory across more than 100 retail customers.
Eytan Daniyalzade
Eytan Daniyalzade is the co-founder and CEO of Toolio, a New York-based cloud platform that helps retailers plan, forecast, and allocate inventory using AI instead of spreadsheets. A Stanford-trained engineer, he built and sold the store-search app Stylr to Walmart in 2014, then spent five years leading omni-channel and digital initiatives at Walmart eCommerce - work that included Sam's Club Scan & Go and Walmart Pay - before leaving in 2019 to launch Toolio with longtime partner Berk Atikoglu. Toolio now serves more than 100 retailers, has managed over $1 billion in inventory, and raised an $8M Series A led by Jump Capital.
Michaela Wessels
Michaela Wessels is the CEO and co-founder of Style Arcade, a Sydney-born retail analytics platform that has become the intelligence layer behind fashion brands including The Iconic, Princess Polly, White Fox, Aje, Christopher Esber and Dion Lee. A former merchandise planner at Truworths, Lacoste and The Iconic, she built the product she had wanted while buried under Excel; the company raised an $8M Series A led by Acadian Software in late 2022 and has since expanded to New York and London.