mens-grooming
(3)
Mammoth Brands
The company born to fix razor shopping now wants to build the next enduring house of consumer brands. Its wager is that direct customer insight, retail reach and patient operating infrastructure can scale five distinct labels without sanding off what made them matter.
Hawthorne
Hawthorne is a New York-based direct-to-consumer men's fragrance and personal care brand founded in 2016 by Brian Jeong and Phil Wong. It pairs data-driven personalization with renowned perfumers to deliver affordable, high-performance colognes and grooming products. Built around its 'Surround Scent' system of layered colognes, body sprays, soaps, deodorants, and skincare, Hawthorne has grown from an online quiz-driven storefront into a brand sold through Ulta, Nordstrom, SSENSE and 1,000+ retail doors.
Brian Jeong
Brian Jeong is the CEO and cofounder of Hawthorne, a New York personalized men's personal care brand he launched in 2016 with his childhood best friend Phil Wong. Hawthorne built its business on a data-driven quiz that matches men to fragrances, skincare, hair care and grooming products tuned to their body chemistry and preferences. With no prior beauty experience, Jeong reverse-engineered the fragrance world through roughly 100 industry interviews in three weeks, growing Hawthorne from an online storefront into a Series B company stocked in thousands of retail doors, including the vast majority of Target stores.