Fewer choices. Bigger packs. A reason to renew. PriceSmart took the warehouse club south - and built a business around the discipline of leaving things out.
The warehouse club’s real product is a reason to come back. Fresh food, coupons and a $60 membership turn a bulk-shopping bargain into a weekly habit.
Sam Walton's bulk-buying experiment has become a $93 billion retail laboratory. Its sharpest idea is wonderfully mundane: give members their time back.