A Manhattan startup turned office space into primary care, pairing physicians with wellness services and accommodating landlords. Its reported 2024 closure makes the experiment more instructive, not less.
Parsley Health is a functional-medicine telehealth provider founded in 2016 by physician Dr. Robin Berzin. It pairs in-depth diagnostics and biomarker testing with longitudinal, team-based care - doctors plus health coaches - to find and treat the root causes of chronic conditions like gut, autoimmune, hormonal, metabolic and mental-health issues, rather than just managing symptoms. Originally a cash-pay membership model with clinics in New York and Los Angeles, Parsley has shifted to a virtual-first national service and in 2026 became the first functional-medicine provider to accept insurance in-network nationwide, putting its care within reach of roughly 150 million insured Americans.
Sollis Health is a membership-based concierge medical provider that runs 24/7 centers handling everything from a sore throat to an ER-level emergency, all without a wait. For an annual fee, members get unlimited same-day visits, on-site imaging and labs, telehealth, house calls, and access to a network of ER-trained physicians and specialists, positioned as a calmer, faster alternative to the traditional emergency room and the fragmented urgent-care system.