media-measurement
(11)
DoubleVerify
DoubleVerify turned a basic question - did a real person see the ad? - into a global measurement business. Now its software is moving beyond policing impressions to steering campaigns, just as Nielsen prepares to take it private.
Prescient AI
Prescient AI is a marketing measurement and optimization platform that uses machine learning and Bayesian statistics to show brands how much revenue each advertising channel actually drives. Its marketing mix model (MMM) captures full-funnel impact - including the indirect halo effects campaigns have on organic lift and downstream revenue - then forecasts future performance and recommends budget allocation across DTC ecommerce, Amazon, and retail. Founded in 2019 and headquartered in Miami, the company serves 100+ omnichannel and DTC brands and positions itself as an independent, privacy-safe alternative to last-click attribution.
Veridooh
Veridooh is an Australian adtech company and the global leader in independent out-of-home (OOH) advertising verification. Its patented SmartCreative technology collects ad-play-level data without relying on media owner systems, letting brands and agencies independently track, measure and verify static, digital and programmatic OOH campaigns across 400+ metrics in a single platform. Founded in Sydney in 2019 by Mo Moubayed and Jeremy Yang, Veridooh works with global brands including Google, Amazon, Unilever and McDonald's, and is the preferred verification partner for major agency groups including IPG Mediabrands, Omnicom and WPP Media in Australia.
Truthset
Truthset is an Oakland-based data intelligence company that validates the accuracy of consumer data used in marketing and advertising. Its patented TruthScore methodology assigns a 0-100% likelihood that any given data attribute about a person is actually true, letting brands, agencies, and data providers buy and activate audiences rated by accuracy instead of guessing. Truthset explicitly does not sell data or act as a broker - it positions itself as an independent arbiter of truth for a market where consumer data can carry up to 60% error.
Will Holtz
Will Holtz runs strategy and operations at Prescient AI, the marketing mix modeling platform that tells omnichannel brands where the next dollar should go. He listed as Interim CEO on the company page and VP of Strategy & Operations across recent profiles - a range of hats at a fast-moving Series A startup. A Cornell economics-and-psychology grad with a Wharton MBA, he started in finance at Morgan Stanley and Soros Fund Management before spending a decade in the trenches of DTC operations at Recess, Grove Collaborative, SourceMedium and his own ventures. On the side he co-founded and hosts Don't V*LOOKUP, a podcast about how the best operators actually use their data.
Barometer
Barometer is a New York-based adtech company that uses AI to make podcast and digital-audio advertising safer and more precise. Its Brand Integrity Cloud transcribes and analyzes podcast episodes for content, sentiment and risk, scoring them against the GARM framework and IAB contextual taxonomy so advertisers can plan campaigns, avoid unsuitable content, and target episodes at scale. The company powers episode-level brand suitability for platforms including Spotify's Ad Exchange on The Trade Desk and Acast.
Peter Birsinger
Peter Birsinger is the founder and CEO of Podscribe, an ad verification and attribution platform that uses a mix of AI and human review to confirm that podcast and YouTube ads actually ran and to measure the ROI they drive. A UC Berkeley electrical engineering and applied math graduate, he wrote code at Cisco Meraki and led R&D engineering at Tapad before co-founding the podcast app Podible in 2016 and then launching Podscribe in 2019. He turned the unglamorous problem of proving an audio ad was read aloud into a measurement company that transcribes every episode, labels the ads, and ties listens to conversions.
Samba TV
Samba TV is a television technology and data company that builds software embedded directly into smart TVs to measure what households actually watch in real time. Using its patented automatic content recognition (ACR) technology, it turns anonymized, opt-in viewing across broadcast, cable, OTT and streaming into audience insights and cross-screen advertising tools that marketers and broadcasters use to plan, target and measure campaigns. Founded in 2008 by former BitTorrent employees and headquartered in San Francisco, Samba TV operates across roughly 24 smart TV brands and tens of millions of devices worldwide.
Mainak Mazumdar
Mainak Mazumdar is Chief Business Officer at Fiddler AI, the AI observability and trust company, where he leads sales, customer success and partnerships. A data scientist by training with a Ph.D. from Brown, he spent two decades remaking how the media and advertising industries measure audiences - as Chief Data Officer at Nielsen (where he launched NielsenOne), Chief Research and Analytics Officer at Fox, and a leader at DoubleClick/Google, GfK and Simulmedia. His 2020 TED Talk, 'How bad data keeps us from good AI,' argued that biased data, not algorithms, is the root of unfair AI. He holds more than 15 U.S. patents and has served on the U.S. Census Scientific Advisory Committee.
Jonathan Carson
Jonathan Carson is the co-founder and CEO of Antenna, the company that turned the messy guesswork of streaming subscriptions into a market standard. Two decades earlier he built BuzzMetrics, the company widely credited with inventing social media analytics, then sold it to Nielsen and ran Nielsen Digital. He has been chief revenue officer at both Vevo and The Trade Desk, and now spends his days explaining to studios, networks and Wall Street why people sign up for streaming services - and why they leave.
Matt Scharf
Matt Scharf is VP of Growth Marketing Performance at Adobe, where he has spent over a decade turning marketing measurement from a black box into a competitive weapon. He led the creation of what became Adobe Mix Modeler, an AI-powered platform combining media mix modeling, multi-touch attribution, and experimentation - delivering an 80% higher return on media spend over five years and a 75% increase in media's share of Adobe's subscription growth. An ANA Genius Award winner and Ad Age Trailblazer, Scharf is one of the sharper minds in performance marketing analytics.