maui-nui-venison
(2)Legend
Company
Founder · Operator · Executive
Jake Muise Built a Food Company That Hopes to Sell Less
A volleyball scholarship, a lucky dorm assignment and a 19-year fixation on axis deer led Jake Muise to an unusual business: one whose ecological success makes every harvest harder.
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Consumer · Ecommerce · Climate
The Meat Company Designed to Shrink: How Maui Nui Turns an Invasive Deer Problem Into Dinner
Maui Nui built a USDA-inspected slaughterhouse that moves through the dark, then sold the result as steaks, snack sticks and subscriptions. The stranger business lesson is that real success should make its raw material harder to find.
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