
The Profisee CMO built his career on demand generation. His more revealing work, though, is the discipline behind it: bring a draft, invite the challenge and ask the question that once stopped him cold - what is the point?

From a tiny California zoo to SAP, Shell, AWS, Veeva and Reltio, his work keeps returning to one stubborn problem: how to turn institutional complexity into a story people can use.
Reed Overfelt is the Chief Executive Officer of Black Tiger, an AI-powered master data management and governance platform. He is a career enterprise-software operator with roots at Microsoft, later leading growth at Aurea Software, running Redwood Software as Group CEO, and steering ventures including FEV Tutor and GAN Integrity. He argues, publicly and often, that master data is the foundation of enterprise AI.
Nick Bonfiglio is the CEO and Co-Founder of Syncari, a platform pioneering Agentic Master Data Management for enterprise AI initiatives. With 28+ years in enterprise software, he shaped product strategy at Marketo (acquired by Adobe) as EVP of Global Product, co-founded Aptrinsic (acquired by Gainsight as Gainsight PX), and now leads Syncari through a $45M total funding journey to help Fortune 1000 companies build trusted, AI-ready data foundations. A co-author of 'Mastering Product Experience in SaaS,' Nick has been a driving force behind emerging enterprise disciplines like RevOps, Marketing Ops, and Customer Success Ops.