George Coudounaris and Kevin Chen turned a deleted video into a business built on a simple sequence: understand the buyer, help the buyer, then earn the sale.
A mentor asked Andrew Exler why the work he did for free was not already his job. Six years later, the answer had become a full-service agency built for organizations too small for a giant marketing department and too ambitious to wing it.
Lorrie Thomas started with $2,500, an honest email, and a hunch that marketing could feel less awful. Two decades later, her boutique agency sells something unusual: expert help designed to make clients more capable, not more captive.
A free community opened the door. Now ForgeX sells the research, training and hands-on advice to help B2B teams turn account-based marketing into a business discipline.