marketing-saas
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Twitter Took Away Bitly's Rocket Ship. It Built a $63 Million Tollbooth Instead.
The internet's favorite link shortener lost its most important distributor, then found a better customer: the marketer who needed to know what happened after the click. The playbook is less about tiny URLs than turning a free habit into paid infrastructure.
AgencyAnalytics Turned the Report Nobody Wants to Make Into a $20M Business
A teenage rank tracker became the reporting layer for 7,000 agencies. The clever bit was not inventing another metric - it was packaging the monthly proof that keeps clients paying.
Quartile Put an AI Trader on Every Product in the Catalog
The New York company treats every SKU like its own tiny business, then pairs machine-speed bidding with a human strategist. That hybrid model now steers more than $2 billion in annual retail ad spend.
AirOps
AirOps is a San Francisco-based software company that helps brands stay visible as search shifts from Google links to AI answer engines like ChatGPT, Perplexity, Gemini and Claude. Its platform combines visibility analytics with AI-assisted content creation and refresh workflows, letting marketing teams monitor how often they are cited by AI, find content gaps, and produce brand-consistent pages at scale. Founded in 2022 by Alex Halliday, Matt Hammel and Berna Gonzalez, AirOps raised a $40M Series B in November 2025 led by Greylock and counts Ramp, Webflow, Chime, Carta, Klaviyo and Kayak among its customers.