marketing-research
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Leah McTiernan Spent Decades Studying Attention. Now She Is Building a University Brand.
The research veteran behind IBU's marketing has moved from measuring what people notice to shaping what students can believe in - with curiosity, evidence and operational discipline as her through-line.
Waldo
Waldo is an agentic brand intelligence platform that compresses the multi-week grind of brand research, competitive analysis, and strategy into minutes. Founded by Justin Wohlstadter, it pairs proprietary data integrations - social platforms, ad libraries, syndicated research - with 50+ structured workflows built for strategists. Agencies and brands give it a brand, a category, and an audience, and AI agents return recurring intelligence briefs on trends, ads, audience conversations, and competitor moves. Backed by a $10M Series A led by Footwork, Waldo already counts agencies like Havas, IPG, and Omnicom and brands like Conair and Kettle & Fire among its users.