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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

marketing-measurement

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Legend
Lauren Weiner Makes the Numbers Tell a Better Story
Executive · Operator

Lauren Weiner Makes the Numbers Tell a Better Story

The RapidRatings CMO has spent two decades turning complicated financial technology into stories people can act on - and insisting that marketing earn its seat at the table with evidence.

lauren-weiner · rapidratingsRead →
Legend
Jon Lorenzini Wants Marketing’s Prettiest Graphs to Earn Their Keep
Executive · Operator · Founder

Jon Lorenzini Wants Marketing’s Prettiest Graphs to Earn Their Keep

After years inside Google, Facebook and Snap, the LiftLab executive has arrived at a bracing standard for analytics: if a dashboard does not change a decision, it is décor.

jon-lorenzini · liftlabRead →
Legend
Olivia Kory Wants Marketing to Admit What It Doesn’t Know
Executive · Operator · Author

Olivia Kory Wants Marketing to Admit What It Doesn’t Know

After learning incrementality inside Netflix and testing Haus as an early Sonos customer, Olivia Kory joined a five-customer startup with no product. Now she is applying the measurement discipline she preached to the company’s own marketing.

olivia-kory · haus-analyticsRead →