marketing-measurement
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Tinuiti Wants to Find the Money Your Marketing Is Wasting
The independent agency built its name buying digital ads. Its next act is harder: proving which dollars actually caused growth, and exposing the ones that did not.
Prescient AI
Prescient AI is a marketing measurement and optimization platform that uses machine learning and Bayesian statistics to show brands how much revenue each advertising channel actually drives. Its marketing mix model (MMM) captures full-funnel impact - including the indirect halo effects campaigns have on organic lift and downstream revenue - then forecasts future performance and recommends budget allocation across DTC ecommerce, Amazon, and retail. Founded in 2019 and headquartered in Miami, the company serves 100+ omnichannel and DTC brands and positions itself as an independent, privacy-safe alternative to last-click attribution.
Northbeam
Northbeam is a San Francisco-based, machine-learning marketing measurement platform built for direct-to-consumer and ecommerce brands. It stitches together multi-touch attribution, media mix modeling, and incrementality testing so marketers can see what their ad spend actually drives in revenue - across Meta, TikTok, Snap, Google, and beyond - in a privacy-changed, cookie-thin world. Founded in 2019 by Austin Harrison and Dan Huang, the company helps growth teams move budget with confidence instead of guessing.