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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

marketing-engineering

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Legend
Rick Milenthal Is Still Betting That Feelings Beat the Machine
Founder · Executive · Investor

Rick Milenthal Is Still Betting That Feelings Beat the Machine

After four decades in advertising, The Shipyard's founder is building his second large agency around a stubbornly human idea: data can locate an audience, but only emotion can make it care.

rick-milenthal · the-shipyardRead →
Legend
Gaurav Verma Built a Marketing Engine From the Wiring Out
Executive · Operator · Advisor

Gaurav Verma Built a Marketing Engine From the Wiring Out

Before he sold enterprise AI, Gaurav Verma built software, advised Oracle clients and learned harmonium. The same instinct connects it all: understand the machinery, then make it legible.

gaurav-verma · kanerikaRead →
Company
The Shipyard Runs Marketing Like an Engineering Problem
Media · Enterprise · Ecommerce

The Shipyard Runs Marketing Like an Engineering Problem

The Columbus agency behind In-N-Out's growth run wants to build brands people love - and prove it with numbers. Its bet: creativity and data belong on the same team.

marketing-engineering · performance-brandingRead →