marketing-attribution
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Alexi Hatch Is Racing the Half-Life of Customer Intent
The design-trained CMO of Acoustic has built a career around one stubborn idea: marketing gets better when evidence travels faster than opinion.
Gideon Thomas Put a Photographer’s Eye on the Revenue Machine
Before he marketed the machinery behind enterprise deals, Gideon Thomas spent a decade behind a camera. At DealHub, that visual instinct met an operator’s appetite for attribution, turning an obscure corner of sales software into a story about who controls revenue.
Laura Beussman Learned Revenue in the Orchestra Pit - Then Taught AI to Listen
Before she ran marketing and revenue at CallRail, Laura Beussman worked behind the scenes in opera, theater and arts finance. The lesson she carried into AI-era marketing is wonderfully analog: listen closely, price honestly and never confuse a beautiful dashboard with the customer.
Maura Smith Is Building Marketing for the Moment After the Click
For nearly two decades, Maura Smith has argued that affiliate marketing belongs in the boardroom, not the basement. Now AI is erasing the click, and her campaign to measure influence instead of habit looks less like a niche crusade and more like a map of what comes next.
Justin Lehrbaum
Justin Lehrbaum is an Area Vice President at Adobe leading Customer Experience Orchestration, based in Portland, Oregon. Over 14 years in enterprise B2B sales, he climbed from a sports-industry account executive role to senior VP territory leadership at one of the world's most recognized software companies, spanning Bizible, Marketo, and multiple Adobe business units. A five-time President's Club achiever, he oversees Adobe's data-driven customer journey solutions that help enterprise brands orchestrate personalized experiences at scale.
Austin Harrison
Austin Harrison is the co-founder and CEO of Northbeam, a San Francisco-based marketing intelligence platform that uses first-party data and machine learning to give e-commerce and D2C brands an accurate picture of which ads are actually driving revenue. Before pivoting to martech, Harrison built a parallel career in digital entertainment — co-founding an animation company that worked with Hasbro, Disney, and NBC Universal, and earlier running MediaTrip, an online animation channel that earned an Entertainment Weekly Top 10 Internet Phenomenon ranking. At Northbeam, he has led the company to track over $130 billion in ad-attributed revenue across 800+ brands, raised $40 million in total funding, and launched industry-first attribution models developed in partnership with Meta, TikTok, and Snapchat.