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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

marketing-as-a-service

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Company
The Agency That Wants You to Forget the Word Agency
Enterprise · Media

The Agency That Wants You to Forget the Word Agency

DNA Marketing sells Belgian SMEs something more useful than another campaign: a marketing department they can rent, question and redirect - without putting the whole department on payroll.

marketing-as-a-service · b2b-marketingRead →
Company
The Pepper Group Put the Funnel in the Basement
Enterprise · Media

The Pepper Group Put the Funnel in the Basement

A 30-year-old Illinois agency decided the century-old marketing funnel was too flat. Its replacement is part strategy, part diagnostic, and an unusually literal way to make sales and marketing share the same address.

b2b-marketing · marketing-agencyRead →
Company
2X Wants to Replace the Marketing Org Chart With a Human-and-AI Operating System
Enterprise · Ai · Saas

2X Wants to Replace the Marketing Org Chart With a Human-and-AI Operating System

The B2B services firm grew by turning overloaded marketing departments into subscriptions. Now, after a run of acquisitions, it is betting that expert teams and governed AI can become one accountable growth engine.

b2b-marketing · marketing-as-a-serviceRead →