Its cameras help animate game characters, study human gait and guide robot research. Oxford Metrics now wants the business of measuring the world to produce more predictable returns.

A Kansas biomechanics founder spent years removing the markers, force plates and specialist bottlenecks from motion analysis. His harder problem now is making all that data useful - and keeping it worthy of an athlete’s trust.
The Kansas company stripped the markers and force plates out of a biomechanics lab. Now it is selling clinics and performance teams a faster way to turn ordinary movement into longitudinal evidence - with useful limits that buyers should understand.