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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

marine-audio

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Company
KICKER Built a 50-Year Audio Business by Making Bass Fit Where It Shouldn't
Hardware · Consumer · Ecommerce

KICKER Built a 50-Year Audio Business by Making Bass Fit Where It Shouldn't

A one-off speaker box for Oklahoma pickup trucks became a global hardware company. Its most useful lesson is quieter than its products: engineer the hard part, then sell the customer less work.

car-audio · mobile-audioRead →
Company
The Basement Catalog That Taught America to Wire Its Own Car Stereo
Ecommerce · Consumer · Hardware

The Basement Catalog That Taught America to Wire Its Own Car Stereo

Fifty years ago Bill Crutchfield sold car stereos by explaining, in exhausting detail, how to install them. That habit of over-explaining became the whole business.

car-audio · home-theaterRead →
Company
The 1962 Radio Shop That Learned to Speak Fluent Jeep
Ecommerce · Consumer · Hardware

The 1962 Radio Shop That Learned to Speak Fluent Jeep

It started as a shop that fixed factory radios. Sixty years later, Drive-In Autosound is still betting that the thing you can't buy on Amazon is a clean install - and that Colorado drivers will pay for it.

car-audio · window-tintRead →