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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

manufacturing-marketing

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Legend
Nicole Westenberger Built Her Career Where the Catalog Became a Click
Executive · Operator

Nicole Westenberger Built Her Career Where the Catalog Became a Click

From Sears catalogs to industrial e-commerce, Nicole Westenberger has spent a career following the customer across channels - and teaching century-old businesses to do the same.

nicole-westenberger · brady-corporationRead →
Legend
Laura Norup-Boyer Knows When Marketing Should Move Slowly
Founder · Advisor · Executive

Laura Norup-Boyer Knows When Marketing Should Move Slowly

After two decades around technical buyers, trade shows and industrial brands, Laura Norup-Boyer has learned that sound transformation often begins by protecting what already works.

fractional-cmo · b2b-marketingRead →