made-in-italy
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Barabino & Partners Built a Business in the Moment Before the Headline
For forty years, the Italian consultancy learned to turn listings, crises and cross-border ambition into stories people could trust. Then it faced the hardest communications assignment of all: explaining its own transformation.
Genuio Took the Logo Tax Off Italian Shoes - Then Korean Feet Rewrote the Product
A former Italy-based fashion employee spent six months hearing no from factories, then raised roughly KRW 2.08 billion on two sneaker campaigns. The useful trick was not merely cutting out middlemen - it was letting Korean customers correct an Italian product.
The Company That Makes the Tripod Under Almost Every Camera You've Ever Trusted
It doesn't shoot the photo or record the podcast. It builds the tripod, the bag, the boom pole and the seamless paper behind them - and it sells that gear under a dozen brands most creators already own.
The Loudspeaker Company Betting Big Sound Should Be Small Enough to Disappear
K-ARRAY USA sells a surprisingly practical idea: the best loudspeaker in a beautiful room may be the one nobody notices. Its compact Italian hardware, U.S. integrator network and expanding software stack show how design can become a distribution strategy - provided the acoustics still work.
Pirelli Makes the Only Tyres in Formula 1 - and a Calendar It Won't Sell You
For 154 years the Milan tyremaker has chased a single idea: power is nothing without control. Today that means sensors buried inside the rubber, 3,800 factory-approved fitments, and a grip on the premium car that its bigger rivals can't quite copy.
Eleventy USA, LLC.
Eleventy USA is the North American arm of Eleventy, a Milan-based Italian luxury label founded in 2007 by Marco Baldassari and Paolo Zuntini. Built on a philosophy of 'Smart Luxury' - understated, logo-free clothing that blends traditional Italian tailoring with modern comfort - the brand sells men's and women's ready-to-wear, sportswear, shoes, leather goods, eyewear and accessories. Since establishing its New York headquarters in 2016, Eleventy USA has grown its stateside footprint to eight flagships and become a leading example of the 'quiet luxury' movement in America.
Max Mara Fashion Group
Max Mara Fashion Group is a privately held, family-owned Italian luxury house founded in 1951 in Reggio Emilia by Achille Maramotti. Credited with helping create Italian pret-a-porter, the group turned industrial precision toward high-quality women's ready-to-wear, becoming best known for its camel coats and outerwear. Today it operates a portfolio of brands - including Max Mara, Sportmax, Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co. and Marina Rinaldi - across roughly 100 countries with about 6,000 employees and around 2,300 stores, while remaining wholly controlled by the Maramotti family.