luxury-home-goods
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Aera Turned Hotel-Lobby Scenting Into a $235 Home Habit
The Milwaukee-made diffuser borrows technology built for hotels and stores, then asks households to treat scent like a thermostat. The hardware is clever; the real bet is that people will keep buying the capsules.
Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a San Francisco-based, vertically integrated specialty retailer of premium home furnishings and cookware. From a single 1956 cookware shop in Sonoma, California, it grew into a portfolio of in-house-designed brands - Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow - sold through e-commerce, catalogs, retail stores, and a growing B2B business. It is one of the largest digital-first home retailers in the United States, with roughly $7.7-7.9 billion in annual revenue.