luxury-beauty
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The Beauty Brand That Put Its Face Oil on Trial
After a cancer diagnosis, Hillary Peterson wanted skincare that felt luxurious without asking customers to take its safety on faith. True Botanicals made an expensive bet: put the ingredients through outside scrutiny, then put the products up against the old guard.
L’Oréal Is Building the Operating System Behind Your Bathroom Shelf
The French group does not simply sell lipstick, serum and shampoo. It runs a four-division machine that turns laboratory research, local taste and brand mythology into products for 1.3 billion consumers.
Chantecaille
Chantecaille turned a missing butterfly into a beauty business model: botanical formulas, collectible color and conservation stories sold at prestige prices. Now owned by Beiersdorf, the family-built brand is testing how far that unusually gentle formula can travel.
Kendo Brands, Inc.
Kendo Brands is a San Francisco-based beauty brand incubator and operator owned by LVMH. Named as a play on the phrase 'can do,' Kendo creates and acquires beauty brands and scales them into global businesses, blending startup energy with the backing of the world's largest luxury group. Its portfolio includes Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance by Rihanna, OLEHENRIKSEN, and Lip Lab, distributed in 60+ countries.
MAKE UP FOR EVER
MAKE UP FOR EVER is a French professional cosmetics brand founded in 1984 by makeup artist Dany Sanz to give artists the high-pigment, high-performance products they couldn't find anywhere else. Acquired by LVMH in 1999, it became known for backstage-grade staples like the HD Skin foundation range, an inclusive shade philosophy, and a worldwide network of MAKE UP FOR EVER Academies that graduate roughly 1,300 students a year. The brand sits at the intersection of professional artistry and consumer beauty, sold largely through Sephora.