After a cancer diagnosis, Hillary Peterson wanted skincare that felt luxurious without asking customers to take its safety on faith. True Botanicals made an expensive bet: put the ingredients through outside scrutiny, then put the products up against the old guard.

After three decades turning fashion, skincare and fragrance into retail theater, Gerard Camme chose a harder sell: making oxygen visible.
The French group does not simply sell lipstick, serum and shampoo. It runs a four-division machine that turns laboratory research, local taste and brand mythology into products for 1.3 billion consumers.
Chantecaille turned a missing butterfly into a beauty business model: botanical formulas, collectible color and conservation stories sold at prestige prices. Now owned by Beiersdorf, the family-built brand is testing how far that unusually gentle formula can travel.
Emily Coleman is the Chief Executive Officer of (MALIN+GOETZ), the New York apothecary-inspired skincare, fragrance and personal care brand. A 20-plus year veteran of luxury beauty, she spent two decades at L'Oreal across Paris, Hong Kong, New York and California in digital, marketing, travel retail, retail operations and supply chain, finishing as Senior Vice President of Urban Decay. She then served as CEO of Chantecaille Beaute, succeeding founder Sylvie Chantecaille, before taking the top job at (MALIN+GOETZ) in March 2025. She is known for building global brands with local relevance.
Marc Gallagher is a beauty and luxury executive with 25+ years turning storied brands into digital-first businesses. A would-be architect who detoured through the dot-com boom, he spent nearly a decade inside LVMH building the digital engines of Benefit Cosmetics, Marc Jacobs and Fresh, then doubled Elemis revenue during the pandemic as Chief Brand and Digital Officer, and became the first-ever CMO of British skincare challenger Facetheory. He is associated with Michelle Pfeiffer's clean fragrance house Henry Rose in Los Angeles. His operating creed, inherited from a mentor: if it does not make you nervous, it is not worth doing.
Kendo Brands is a San Francisco-based beauty brand incubator and operator owned by LVMH. Named as a play on the phrase 'can do,' Kendo creates and acquires beauty brands and scales them into global businesses, blending startup energy with the backing of the world's largest luxury group. Its portfolio includes Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance by Rihanna, OLEHENRIKSEN, and Lip Lab, distributed in 60+ countries.
MAKE UP FOR EVER is a French professional cosmetics brand founded in 1984 by makeup artist Dany Sanz to give artists the high-pigment, high-performance products they couldn't find anywhere else. Acquired by LVMH in 1999, it became known for backstage-grade staples like the HD Skin foundation range, an inclusive shade philosophy, and a worldwide network of MAKE UP FOR EVER Academies that graduate roughly 1,300 students a year. The brand sits at the intersection of professional artistry and consumer beauty, sold largely through Sephora.