Kendo Brands is a San Francisco-based beauty brand incubator and operator owned by LVMH. Named as a play on the phrase 'can do,' Kendo creates and acquires beauty brands and scales them into global businesses, blending startup energy with the backing of the world's largest luxury group. Its portfolio includes Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance by Rihanna, OLEHENRIKSEN, and Lip Lab, distributed in 60+ countries.
MAKE UP FOR EVER is a French professional cosmetics brand founded in 1984 by makeup artist Dany Sanz to give artists the high-pigment, high-performance products they couldn't find anywhere else. Acquired by LVMH in 1999, it became known for backstage-grade staples like the HD Skin foundation range, an inclusive shade philosophy, and a worldwide network of MAKE UP FOR EVER Academies that graduate roughly 1,300 students a year. The brand sits at the intersection of professional artistry and consumer beauty, sold largely through Sephora.