loyalty-platform
(5)
The Rewards Engine Behind the Card in Your Wallet
ampliFI rarely appears on the cardholder's screen. Its technology is the machinery underneath - turning swipes into points, points into immediate value, and a bank's rewards budget into something it can measure.
Ty Haney
Ty Haney is a consumer-brand founder who built Outdoor Voices into a category-defining activewear label starting in 2013, was pushed out in 2020, and rebuilt from scratch. She now runs Try Your Best (TYB), a community and loyalty platform used by more than 200 consumer brands, and in 2025 returned as CEO of Outdoor Voices after its acquisition by Consortium Brand Partners. She also co-founded the plant-based energy brand Joggy.
Accrue
Accrue is a New York fintech that powers modern customer loyalty at the payment layer. Its brandable, stored-value digital wallet lets merchants take control of their payments and refunds, reward repeat customers, and reduce reliance on traditional card networks. Founded in 2021 by Michael Hershfield as a 'save now, buy later' alternative to BNPL, the company has expanded into a full-stack wallet, reward engine, pay-by-bank payments and closed-loop refunds used to lift order value and shopper frequency.
Try Your Best (TYB)
Try Your Best (TYB) is a community rewards platform that lets consumer brands turn their most obsessed fans into a measurable, on-chain loyalty layer. Founded by Outdoor Voices creator Ty Haney in 2021, TYB rewards shoppers for participation - reviews, referrals, user-generated content, challenges and purchases - with collectibles, brand coins and access to exclusive drops. Around 200 brands including Glossier, Rare Beauty, Poppi, Urban Outfitters and Saie use TYB to reach roughly two million users, mostly Gen Z women, with the company reporting higher purchase frequency and lifetime value for participating customers.
Abhishek Kumar
Abhishek Kumar is the co-founder and CTO of Xoxoday, a Bengaluru-based SaaS platform that powers rewards, incentives, and employee engagement for 5,000+ enterprises worldwide. An IIT Bombay alumnus who previously co-founded EveningFlavours (an early food-discovery startup), Abhishek has helped grow Xoxoday from a 2012 experiences marketplace into a $100M+ funded global platform processing 250,000 transactions daily, with products spanning employee engagement, sales gamification, consumer loyalty, and API-based transactional rewards.