load-board
(5)
Truckstop.com and the price of trust
Finding freight was the original problem. Thirty years later, Truckstop.com is tackling the harder questions: who is on the other end, what should the load pay, and when will the money arrive?
Trucker Path Built a Waze for Big Rigs. Now It Wants the Whole Cab.
A free parking-and-scales map became a million-driver network, then a subscription, fleet software and freight marketplace. The clever part is also the fragile part: every useful check-in depends on truckers continuing to trust the route - and one another.
Highway
Highway is a Dallas-based logistics technology company that built the freight industry's Carrier Identity platform, verifying that the carrier a broker books is who they claim to be. Founded in 2022 by former TriumphPay CEO Jordan Graft, Highway connects a carrier's digital identity to its physical operations to stop double brokering, impersonation and freight fraud in real time. Its Identify, Connect and Monitor products - plus the newer Trusted Freight Exchange - serve more than 1,050 brokers, including 70 of the 100 largest freight brokers in the United States.
Guillermo Garcia
Guillermo Garcia is the co-founder and CEO of SmartHop, a Miami-based platform that acts as an autonomous dispatcher and 'business-in-a-box' for small trucking companies and owner-operators. A Venezuelan industrial engineer who started out delivering pet food, he built a bootstrapped ~500-employee logistics company back home before political and economic instability pushed him to the U.S. After studying at Columbia and running an over-the-road fleet in Miami, he founded SmartHop in 2017-2018 to give independent truckers the software, load recommendations, and financial tools that big carriers take for granted. SmartHop has raised over $56M, including a $30M+ Series B in 2022.
SmartHop
SmartHop is a Miami-based trucking technology company that gives small fleets and owner-operators a business-in-a-box platform. It pairs AI-driven load recommendations and full-service dispatch with fintech tools - fuel cards, payments, and insurance - so independent truckers can compete with large carriers without drowning in paperwork.