liquid-software
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Shlomi Ben Haim and the refrigerator pitch
JFrog’s co-founder built a business around the software most people never see. His story runs from an unlikely investor pitch to a public company, with a stubborn belief that the people you hire early decide what happens next.
JFrog
JFrog is the company behind the universal software supply chain platform anchored by Artifactory, the binary repository that lets engineering teams store, secure, and ship every artifact - packages, containers, and now AI models - from a single source of truth. Founded in Israel in 2008 and headquartered in Sunnyvale, California, JFrog (NASDAQ: FROG) serves thousands of enterprises and crossed $531.8 million in revenue in 2025 while pushing its 'Liquid Software' vision of continuous, secure software flow.
Shlomi Ben Haim
Shlomi Ben Haim is the co-founder, CEO and Chairman of JFrog, the Sunnyvale and Israel based company that built Artifactory and turned the unglamorous business of storing binaries into a Nasdaq listed platform for the software supply chain. A former Israeli Air Force major who spent twelve years in uniform before running AlphaCSP, he has led JFrog since 2008 with a slogan engineers actually quote back at him: liquid software, continuous updates, zero downtime.