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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
Operative makes the ad sale add up
Saas · Media · Enterprise

Operative makes the ad sale add up

Selling an ad is a promise. Operative builds the software that carries that promise through TV, streaming, delivery and the invoice.

advertising-technology · ad-operationsRead →
Company
Simulmedia
Media · Ai · Saas

Simulmedia

Simulmedia is a New York adtech company that turns TV advertising into a measurable, performance channel. Founded in 2008 by Dave Morgan, it pioneered data-driven linear TV and now spans streaming, cable, broadcast, and in-game inventory through its TV+ media-buying platform, Skybeam self-serve tool, and PlayerWON in-game ad product. Its software plans, activates, optimizes, and measures campaigns across screens, backing managed buys with delivery guarantees and closed-loop measurement so advertisers of any size can reach and prove TV audiences.

tv-advertising · ctv-advertisingRead →