
The Limble CMO began as a sports journalist and built a career around a durable idea: marketing earns influence when it can show its work. His route through Xero, Rubicon, PRGX and Simpro reveals a practical operator who treats story, systems and revenue as parts of the same job.
A failed pharmacy startup taught Bryan Christiansen to interview before he built. Two hundred maintenance conversations, one $12 customer and roughly $113 million in funding later, Limble's best lesson is still the cheapest one: make the frontline want to use the software.