lifestyle-brands
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The Rolodex That Learned to Scroll
Magrino began with a borrowed computer, a family loan and one unusually durable relationship. Thirty-four years later, the lesson is less about publicity than about knowing which parts of your reputation must change - and which must not.
The Agency That Starts Before the Pitch
Most PR firms arrive when the story is ready to pitch. Brooklyn's Isetta would rather help decide what the story is - and what it looks like - before anybody opens the press list.
The Best Call BRAVE Ever Got Began With: “We Made a Mistake”
A tiny Atlanta agency lost a golf account to the sports experts. Then the client called back - and revealed why BRAVE’s small-team model has lasted since 1999.
The Accidental Publicist Who Built an Agency Around Being Useful
R Public Relations began as a way for a single mother to make work fit her life. A decade later, its most useful idea is still disarmingly small: know the client, know the journalist, and never confuse sending a pitch with earning attention.
HJ-PR Turns a Knafeh Bar, a Runway and a Basketball Court Into News
The boutique agency’s advantage is not a secret contact list. It is the speed to notice when the story has changed - and the nerve to change the campaign with it.
The PR Agency That Shops the Shelf Before It Pitches the Story
BLAZE PR built a national consumer agency around a surprisingly physical habit: go to the store, eat at the restaurant, fix the shelf - then decide what story deserves attention.
The Right Now wants more than the guest list
The agency behind celebrity and media work for UGG and Fossil is building a bigger production business. Now Studio, and a new umbrella called Punch Group, show where it wants to go next.
PR DEPT knows the party is only the beginning
A cemetery screening, a fictional crime scene, a mountain on the Vegas Strip. Inside the Los Angeles publicity firm that helps an event reach people who never walked through the door.
BLND PR and the art of giving people a reason to care
A secondhand wedding dress can be a fashion story, a money story or a technology story. This boutique agency builds its business in the space between them.
Michele Marie PR knows where the dress needs to be
A fashion PR agency built around two kinds of access: the editor’s desk and the stylist’s rack. Michele Marie PR turns that proximity into campaigns spanning celebrity dressing, commerce coverage, and the occasional very unglamorous delivery.
The Consultancy PR knows a product needs a place in the story
A home reveal, a dinner table, a shoppable article: Lauren Urband’s agency helps design brands find the settings where people will actually care about them.
Libre Design & Digital makes the brand. Then comes the hard part.
From surfboard identities to gaming checkout pages, Libre connects how a business looks with how it sells. Its most revealing work happens after the logo is approved.
The Marketer Turning Anthropologie's Feeling Into a Formula
She spent two decades learning how brands make people feel something. Now she runs the marketing for one of retail's most feeling-driven brands - and she wants the data to prove the feeling is working.
PVH Corp.
PVH Corp. is one of the world's largest branded apparel companies, built around two iconic global lifestyle brands, Calvin Klein and TOMMY HILFIGER. Tracing its roots to an 1881 shirtmaking business in Pottsville, Pennsylvania, the New York-headquartered company designs, markets and distributes clothing, footwear and accessories in more than 40 countries through wholesale, retail and direct-to-consumer channels. Under CEO Stefan Larsson's PVH+ Plan, the company is concentrating on brand-building, digital and DTC-led growth, generating roughly $8.95 billion in annual revenue with more than 70% coming from outside the United States.