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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

licensed-toys

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Legend
Jonathan Cathey Built a Toy Company Like a Punk Band
Founder · Operator · Creator

Jonathan Cathey Built a Toy Company Like a Punk Band

He started The Loyal Subjects with $500, a living room and a drummer's appetite for improvisation. Seventeen years later, Jonathan Cathey is still turning pop culture into objects people can play with - while making room for a second act on canvas.

jonathan-cathey · the-loyal-subjectsRead →
Company
The Loyal Subjects Turned $500 Into a Toy-Aisle Time Machine - and Found a Way to Sell Nostalgia Twice
Consumer · Ecommerce · Hardware

The Loyal Subjects Turned $500 Into a Toy-Aisle Time Machine - and Found a Way to Sell Nostalgia Twice

Jonathan Cathey bootstrapped a toy company with a $500 check, learned that shelf space is scarcer than ideas, and built a licensing machine around the emotional details collectors refuse to forget.

collectible-toys · licensed-toysRead →