
From legal forms to shoes, diapers and sports cards, the categories keep changing. Brian Lee’s durable obsession is making unfamiliar transactions feel safe enough to try.
Neil Tolaney is a General Partner and Co-Head of Consumer + SME at TCV (Technology Crossover Ventures), one of the world's leading growth equity firms. Based in San Francisco, he leads a team of roughly 20 B2C-focused investors backing category-defining companies in consumer internet, digital media, subscription services, and small business software. His path from investment banking to venture associate to e-commerce operator - running PersonalizationMall.com as Managing Director - to buyout dealmaker at Francisco Partners and back to TCV gives him a rare dual lens: he has sat on both sides of the cap table. He holds board seats at LegalZoom and Strava, and has backed companies including GoodRx, ByteDance, Mercury, Hotmart, and Grow Therapy.