Prophia is a San Francisco-based AI platform that turns the messy stack of commercial real estate lease documents into structured, searchable, decision-ready data. Founded in 2018 by Cameron Steele and Chris Hsu, the company combines machine learning with human quality control to deliver lease abstracts, rent rolls, and portfolio insights for CRE owners and asset managers.
Cameron Steele is the Co-Founder and CEO of Prophia, an AI-powered data intelligence platform for commercial real estate that manages over 330 million square feet of assets. With a 30-year career spanning Oracle, Royal Bank of Canada, private equity, buuteeq (sold to Booking Holdings for $135M), OpenTable, and Booking.com, Steele brings rare cross-disciplinary depth to PropTech. He co-founded Prophia in 2018 to fix what he identified as a fundamental data crisis in one of the world's largest asset classes - an industry where 53% of rent rolls contain material financial errors and leading firms were still managing contractual data with pre-internet manual services.