
Pomelo began with an online-only promise. Co-founder Casey Liang helped build a business that let shoppers put down their phones, try on the clothes, and decide before paying.
From Ambon to the marketing desks of Shopee and Lazada, Achmad Alkatiri kept returning to one question: why should Indonesia make the goods but leave the brands to somebody else? At Hypefast, he is trying to change the label.