Andre Ferraz is the co-founder and CEO of Incognia, a Palo Alto-based privacy-first location identity company that uses passive behavioral signals - where your phone goes, how it moves, what Wi-Fi networks it trusts - to verify users without passwords or biometric friction. Before Incognia, Ferraz co-founded In Loco Media in 2011 at the Federal University of Pernambuco in Brazil, building it into a company that mapped 6 million indoor venues and captured 250 billion location data points monthly, before selling it to Brazilian retail giant Magazine Luiza in 2020. With Incognia, he pivoted that location intelligence from advertising into fraud prevention, raising $46.5M total (including a $31M Series B led by Bessemer Venture Partners in 2024), deploying technology on over 200 million smartphones, and pioneering what he calls zero-factor authentication - security that works without the user doing anything at all.
Paulo Martins is the Brazilian-born founder and CEO of Arena (arena.im), a San Francisco-based AI-powered community engagement platform that lets brands embed live chat, live blogs, and audience interaction tools directly on their own websites with a single line of code. After stints at NASA, Ubisoft, and Hulu — where he helped grow the streaming company from 100K to 7 million paying subscribers — Martins founded Arena in 2017 with a clear thesis: businesses should own their audience, not rent it from social platforms. By 2022, Arena had grown to 25,000 customers across 150 countries and closed a $13.6M Series A led by CRV, with backing from heavyweights like David Sacks, Des Traynor, and Olivier Pomel.
Belsasar 'Bel' Lepe is co-founder and CEO of Cerby, the identity automation platform built to secure the applications that traditional identity tools ignore - the sprawling layer of disconnected, nonstandard, and unmanageable apps that enterprises actually run on. A first-generation Mexican-American and Stanford Computer Science graduate, Lepe started at Google at 18, then co-founded Ooyala - a video technology company that achieved two exits totaling over $440M - before turning his attention to the gaping hole in enterprise identity security. Cerby raised $54M in Series B funding in 2025, counts L'Oréal, Fox, and Allstate among its customers, and has grown ARR 10x in under two years.