For 110 years, Brady has made the humble label a serious business. Now, fresh off a $1.4 billion deal for Honeywell's barcode-and-scanner unit, the Milwaukee manufacturer is betting that whoever labels the thing should also track it.
Auctane is the Austin-based software company behind a family of shipping and mailing brands - ShipStation, Stamps.com, ShippingEasy, ShipEngine, ShipWorks, Endicia, Metapack, GlobalPost and Packlink - that help merchants of every size print labels, compare carrier rates, automate order fulfillment and track parcels worldwide. Formerly known as Stamps.com, it rebranded to Auctane in 2021 under Thoma Bravo ownership, and in June 2026 merged with freight broker WWEX Group to form ShipStation Global, a combined logistics platform serving more than 3 million customers and moving over 3 billion shipments a year.