label-design
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BarTender by Seagull and the Small Label That Runs the Warehouse
A barcode looks like a minor detail until the wrong one stops an order. BarTender built a business around that overlooked dependency - and is now following the goods after the label leaves the printer.
Byron Hoffman
Byron Hoffman is the Co-CEO and Chief Creative Officer of Offset, a Napa Valley-based company that is simultaneously a premium wine ecommerce platform and a brand design studio. Born and raised in Napa to a family steeped in food and wine culture - his grandfather was a winemaker at Christian Brothers and his grandmother Sally Schmitt was the original founder of The French Laundry - Byron brings both heritage and craft to his work. He co-founded Offset by merging his design studio Hoffman & Co. with Tyson Caly's 750 Group in 2015, having first collaborated on Last Bottle wine in 2011. Today, Offset serves legendary wineries like Frog's Leap, Grace Family Vineyards, Kermit Lynch Wine Merchant, Kosta Browne, and Realm Cellars. Beyond wine, Byron spent ten years producing and designing his grandmother's memoir and cookbook 'Six California Kitchens,' which won the 2023 IACP Award for Best American Cookbook and generated coverage in The New York Times, San Francisco Chronicle, and Wall Street Journal.