kids-fashion
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Janie and Jack
Janie and Jack is a San Francisco-based premium children's clothing brand founded in 2002, known for classic, well-tailored apparel and special-occasion outfits for newborns through age 18. After passing through Gymboree and Gap Inc. ownership, it is now operated under Go Global Retail. The brand pairs boutique-style seasonal collections with a growing e-commerce business and, in 2025, expanded into an online marketplace and its first international store in London.
Maisonette
Maisonette is a curated online marketplace for babies, kids, and parents - often described as the 'Net-a-Porter of childrenswear.' Founded in 2017 by two former Vogue staffers, it brings together clothing, shoes, toys, nursery furniture, and home decor from hundreds of independent and luxury brands in one design-led storefront, layered with its own private-label lines like Maison Me and Neon Rebels.
Sylvana Durrett
Sylvana Ward Durrett spent eight years producing the Met Gala as Vogue's director of special projects before walking away to build Maisonette, a curated online marketplace for children's clothing, toys and home decor she co-founded in 2017 with fellow Vogue alum Luisana Mendoza de Roccia. She turned a parent's frustration - the missing 'Net-a-Porter for kids' - into a venture-backed consumer company headquartered in Brooklyn, applying the editorial taste and relentless work ethic she absorbed in 14 years at Conde Nast to the messy, fragmented world of kids' retail.
PatPat
PatPat is a global direct-to-consumer children's and family apparel brand founded in 2014 by two engineer-fathers, Albert Wang and Ken (Can) Gao. It uses a data-driven, mobile-first model to deliver affordable, trend-forward kids' clothing, family matching outfits, and proprietary innovations like the stain-resistant Go-Neat fabric and the light-up Go-Glow line to more than 23 million customers across 140+ countries.