
A bad lockout sent Greg Marsh looking for a better key. The answer took him from a borrowed university lab to thousands of robotic kiosks across America.

First he helped turn body wash into internet theatre. Now the former Old Spice marketer runs a network of 8,000-plus key-copying kiosks - a career built on finding drama in the everyday and removing friction where people feel it most.
KeyMe Locksmiths is a New York-founded technology company that has rebuilt the roughly $12 billion locksmith trade around robotics and computer vision. Its self-service kiosks - more than 7,000 of them inside retailers like Kroger, Walmart, IKEA, Menards and Rite Aid - use trained neural networks to scan, store and duplicate house keys, car keys with transponders, and RFID fobs in minutes. Alongside the kiosks, KeyMe runs a nationwide dispatch network of professional locksmiths for lockouts, re-keying, lock installation and repair, plus a retail media network that turns its kiosk screens into advertising real estate. The company has raised roughly $200 million across eleven rounds since 2012.